Big Brands Using Mobile Marketing In Major Events
Sports brands such as adidas and Puma invested in mobile marketing during the World Cup and helped increase global mobile advertising.
The sports giants weren’t alone in a push towards mobile advertising. Reports for the three months to the end of June 2010 showed global mobile advertising grew by 61 percent worldwide.
It doesn’t take a global budget to reap the benefits of mobile marketing. Even the smallest company can integrate mobile marketing into their campaigns.
Businesses can also take advantage of mobile marketing without having a global budget. It is a simple and effective method that allows potential clients to interact with promotional campaigns, and you can start a campaign at any time.
Tying a new advertising campaign to a big event is a great way to capitalise on media coverage and audience interest in a particular subject. If your business relates to the latest sporting event, cultural event or a local or national celebration, it is a great time to look at how you can turn the audience’s interest in that event into interest in your business.
A business can look at how their product or service best fits into an event or its audience, and target their mobile marketing campaign to suit. By choosing a key word that relates to the event, a business can capitalize on recognition of that word being used in media coverage. A campaign using “flag” around a national holiday is a going to grab the interest of the audience.
Being aware of events coming up during the year and planning marketing campaigns in line up with these is an effective way for businesses to capitalize on audience interest. Using key words associated with these events ensures the campaign is relevant to the audience and is a quick and easy way to get interested customers to interact with your business. Harnessing interest in a media event and using that to increase sales makes great business sense.