How to Make a Good SMS Text Message
SMS is simply someone texting a short message to a mobile phone. Right now there are no legal ramifications for sending out a lot of text messages but people can still sue you and potentially win under land line regulations. The main thing to know about SMS is simply that it works very well for local businesses and to be very careful that you spell out how often you will be texting and about what to those who subscribe.
The decision process on if you should use SMS marketing is whether or not your business is local. If you own a local business you generally have a few hundred feet on the street customers with cell phones walking into your store daily. Every one of those customers that subscribes to your SMS list is now giving you a direct path to send them coupons and offers that they will likely read immediately. Through SMS you have the best possible way to achieve fast results for getting your customers in your door more frequently and to buy more stuff.
Some easy complications we can see that may arise from marketing to your customers through SMS technology is the potential for giving your customers unforeseen cell phone charges. If your customer signed up to get text messages from you but does not have an unlimited texting plan your business could cause them to pay a fortune in penalties. It can help to mention standard messaging and data rates will apply.
Local restaurants can truly make a difference in their ROI with SMS email marketing but at the same time you will piss off some customers that did not understand what standard SMS data and texting rates will apply. Just make sure you offer an easy way to opt out in every message such as saying, “text STOP’ to opt out. By being educational regarding how to use SMS to your customers they will continue to love you and your business.
In conclusion an SMS marketing strategy can be created with little know how as long as value is offered. Be sure to not only offer value but outline the benefits so you essentially talk your customers into your doors through their phone. An SMS subscriber list usually already loves the business sending them messages but they need to be reminded of this and coaxed back in the doors through real honest to goodness value.