How To Use SMS Text Message Marketing For Business
If you have not heard of SMS text message marketing yet, you are not alone. For people and businesses that have though, they are finding out that mobile marketing is something that can’t be ignored much longer.
The idea behind text message marketing is fairly simple though, and you have likely seen it in action, even if you were not aware.
If you watch any TV at all, you have probably seen the ads that say something like “Just text BINGO to this number” or something similar. So, how could you use this technology for your business?
To find out more about what mobile marketing is, and how it can help your business, just keep reading on.
No matter what kind of business you operate, you can use text message marketing to the advantage of both your business and your customers needs. It is a really great way to stay in touch with them, while providing a value to them as well.
Let’s look at an example of how you could use a mobile marketing campaign to keep your customers aware of you, while providing a great benefit to them.
For our example, we will use a type of business like we discussed earlier. Something in the service niche is always good, but any type of business would be great.
Your customers would opt-in to receive your mobile text messages through the use of your personalized short code. When you have an offer, or something else of value to them, you could simply send out a text message to them instantly.
They are now on your list, which means that you can send them a special text when you have something that your company has to offer them.
Maybe one day business is a bit slow, or you have an event going on that you would like your subscribers to know about. You simply send out your sms text message with your offer, such as: “Bring this text message in for 25% off” or something similar.
People love to be involved, and they really love saving money on a cool promotion, event or maybe dinner. They will be thrilled to bring their phones in to show you their text coupon that you sent them, and suddenly business picks up.
Of course, you could use this type of message for all kinds of things to contact your list of customers and offer them something that is a benefit to them. Just use your imagination to figure out what you could offer them and you will find almost endless possibilities.
As of 2009, it is estimated that 270 million people in the U.S. alone will have some kind of mobile phone. Statistically, and very simply, this means that a LOT of your customers have the ability to send and receive a text message.
Whether you want to send out mobile coupons, alerts to specials or events or just randomly offer your customers something great, the numbers are simply too large to ignore.