The Innovative History Of Electronic Cigarettes – Increasing Demand Or Attempts to Misinform?
The e-cigarette initially launched in 2003 was developed by the SBT Co. Ltd. based in Beijing, China. Ruyan stepped in following the product’s launch to provide additional development of the technology and proceed to introduce electronic cigarettes to the European market in 2006. Promotions in Europe called e-cigarettes “Electro fags”. It was clear the public was ready for e-cigarettes.
The first electronic smokes were not envisioned as a replacement for tobacco product. The concept was to provide a nicotine delivery system that smokers could use to soothe their need for a “fix” when they were in situations or locales where smoking tobacco was unacceptable. Marketers trying to sell electronic cigarettes quickly began advertising te products as a way to quit the tobacco habit. This did not gain approval from the e-cig manufacturers and was quickly condemned by the World Health Organization. The safety of electronic cigarettes had not been thoroughly tested and the WHO claimed there was no proof as yet of any benefits to users.
Some smokers consider e-cigarettes to be a hobby but not a habit. Gathering online in forums, electronic smokers who refer to themselves as “vapers” argue the merits of one e-liquid over another, offer advice on the best electronic cigarettes and discuss vapor volume endlessly.
Initially, almost all electronic cigarettes resembled the tobacco cigarette closely although the realism left a lot to be desired. In time, e-cigarettes came into their own and now you can find the products in many colors or printed with logos of lacy gold metallics. The stylish designs often no longer try to look like tobacco cigarettes but are designed to provide variety to the consumer.
In 2009, electronic cigarette suppliers formed their own trade association with a goal of providing factual information about electronic cigarettes and correcting misinformation spread by others. The focus is to promote electronic smoking as an alternative to smoking tobacco.
A significant amount of opposition has been exerted by big tobacco and big pharma who have targeted electronic cigarettes as the enemy (i.e., the competition). The powerful lobbyists of these conglomerates have exerted pressure on the FDA to regulate or ban electronic smokes. The FDA appears to have folded under the pressure and has issued its own warnings about e-cigs. However, a recent court decision that reversed an import ban imposed by the FDA may counteract at least some of this government agency’s bias.
Tobacco companies and pharmaceuticals have been quick to spread misinformation about the effects of e-smoking. Amazingly, companies that sell the most dangerous consumer product available to the public are expressing concern about the safety of electronic cigarettes and the effect e-cigs might have on public health.
An innovative new e-cigarette design is a two piece product with a replaceable cartridge. The mouthpiece is pre-loaded with nicotine solutions. One mouthpiece is equal to approximately one pack of tobacco cigarettes (about 400 puffs). The ability to replace a cartridge with no more effort than is needed to open a pack of cigarettes has been a hit with e-smokers. They no longer need to carry bottles of e-liquid with them wherever they go and no cleaning is required.
Though the history of e-cigarettes may be short, the future is very bright for this product. The improvements in user experience and vapor volume combined with factual information is being provided to the buying public. Suppliers hope this will generate a demand for e-cigs that will only increase with time.