Mobile Devices, PDAs, Phones and Gadgets

We sometimes get clients requesting BlackBerry Unlock Codes only to find out that their phone was hard-locked to begin. They become upset since they are unable unlock their phones and is also a great challenge us as well.

This article is written for you to double check that your BlackBerry is NOT hard-locked before purchasing a code. This is the most prevalent on BlackBerries purchased from E-bay, Craigslist and other third party markets. The instructions are listed below and requires no technical savvy.

1.) On your phone go to the Options Menu (it is represented by a picture of a wrench) 2.) Go to Advanced Options 3.) Go to SIM Card 4.) Type MEPD (they do not have to be caps) – You will not see any text appear as you type it 5.) A new menu will appear with SIM, Network, Network Subset, Service Provider and Corporate. PLEASE NOTE: If all fields are “disabled” or “inactive”, your phone is already unlocked. 6.) Type in MEP2 – Again, you will not see any text appear. 7.) A new Box will appear.

The number in Brackets represents the number of tries you have remaining before your phone is hard-locked. All BlackBerries come with MEP (10 Left). If your phone is hard-locked, it will say MEP (0 Left). In this case, your phone cannot be unlocked and is permanently locked to its Network Carrier.

If your phone is hard locked to the original carrier. There is very little you can do yourself. At this point Research In Motion the manufactures of the phones are the only ones that can fix this issue. You can ask your carrier if they will assist with sending it to RIM for this purpose, this is a long short and I honestly doubt they will want to help. You likely will need to open a fee-based incident support ticket directly with RIM and see if they will (for even more fee I am sure) do this for you. Good Luck

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Mobile Marketing may just be the best kept secret in the world of advertising. Perhaps the best form of supplementary advertising; mobile marketing provides a measurable form of engagement with consumers, one that heavily increases interaction with your advertisements by providing alternate calls to action.

Spicers, a New Zealand financial planning and investment firm found out just how successful a well implemented mobile marketing campaign can be when they incorporated an SMS response component into their latest radio campaign. Over the course of this campaign, three different ways in which consumers could engage with the advertisements were offered: text, internet and a free phone number. The results were overwhelming, with SMS being identified as by far the preferred method of interaction, with it garnering 75% of total responses. Statistically, the mobile marketing component of this campaign tripled the number of responses compared with those received via more traditional forms of engagement – the internet and a free phone number.

Black and White, a player in the New Zealand cellphone market showed that the results received by Spicers were far from an aberration, achieving comparable results. Their campaign originally offered two separate ways in which consumers could engage with their advertisements – a free phone telephone number or via SMS. The number of SMS responses overwhelmed those received via the freephone number. The results allowed Black and White to do away with the freephone number, utilizing SMS as their sole method of interaction whilst saving capital previously budgeted for the freephone number.

So why is SMS by far the most popular method of interaction chosen by respondents?

Social protocol is an important factor to consider in the decision of many people to text. Calling can often be impractical and is at other times considered inappropriate – whereas texting is simple, quiet and quick. Internet responses are often also inadequate and difficult for many, as they’re far less likely to be accessible. For the majority of people though a cellular phone is an appropriate and immediate option as they’re nearly always on hand.

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Sports brands such as adidas and Puma invested in mobile marketing during the World Cup and helped increase global mobile advertising.

The sports giants weren’t alone in a push towards mobile advertising. Reports for the three months to the end of June 2010 showed global mobile advertising grew by 61 percent worldwide.

It doesn’t take a global budget to reap the benefits of mobile marketing. Even the smallest company can integrate mobile marketing into their campaigns.

Businesses can also take advantage of mobile marketing without having a global budget. It is a simple and effective method that allows potential clients to interact with promotional campaigns, and you can start a campaign at any time.

Tying a new advertising campaign to a big event is a great way to capitalise on media coverage and audience interest in a particular subject. If your business relates to the latest sporting event, cultural event or a local or national celebration, it is a great time to look at how you can turn the audience’s interest in that event into interest in your business.

A business can look at how their product or service best fits into an event or its audience, and target their mobile marketing campaign to suit. By choosing a key word that relates to the event, a business can capitalize on recognition of that word being used in media coverage. A campaign using “flag” around a national holiday is a going to grab the interest of the audience.

Being aware of events coming up during the year and planning marketing campaigns in line up with these is an effective way for businesses to capitalize on audience interest. Using key words associated with these events ensures the campaign is relevant to the audience and is a quick and easy way to get interested customers to interact with your business. Harnessing interest in a media event and using that to increase sales makes great business sense.

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